REAL ESTATE 4 min read January 2025
How to Order Yard Signs for Your Real Estate Business (Without Overpaying)
Realtors spend thousands on yard signs every year. Here's how to order smarter.
How to Order Yard Signs for Your Real Estate Business Without Overpaying
Real estate agents typically buy yard signs from local sign shops at retail markup or from big-box wholesalers that require minimum orders of 50+. There's a better way.
What Real Estate Agents Actually Need
- Coroplast 4mm in 18"×24" or 24"×18" (realtor industry standard)
- Double-sided print for maximum visibility from both directions
- Step stakes (H-stakes) for easy installation
- UV-resistant outdoor printing that lasts through multiple listings
How to Order Smart
- Order direct from a wholesale print supplier — skip the local sign shop markup
- Use a no-minimum supplier so you can order for each new listing without overstocking
- Design online using a free tool — no design fees, no waiting for proofs
- Bundle step stakes with your sign order for one-stop ordering
Cost Comparison
| Source | Cost Per Sign (18"×24", double-sided) | |---|---| | Local sign shop | $25–40 | | Big-box wholesale (50+ min) | $12–18 | | Direct wholesale, no minimum | $14–20 |
Pro Tips for Realtors
- Order with your broker's logo template — saves design time per listing
- Use consistent brand colors and fonts across all listings
- Consider 24"×36" for high-traffic luxury listings — more visibility
Bottom Line
Ordering directly at near-wholesale pricing with no minimum order requirements can save agents 40–60% per sign compared to local sign shops — while getting faster turnaround and better print quality.